How Technology Has Influenced The Music Industry - 912 Words

â€Å"We shape our tools thereafter our tools shape us† Technology has had a profound effect on our civilisation and culture, and this has been reflected in the changing state of the music industry. This includes the development of virtual instruments, the accessibility to digital audio workstation technology, file sharing, online music streaming, the growth and development of social media platforms, and digital instruments. We live in an age where it is becoming increasingly easier to produce, obtain, share and discover music. This paper will explore some of the ways in which technology has influenced the music industry, with a focus on the diminishing need for musical talent. MIDI was originally invented in order to allow electronic musical devices to communicate with one another. This development opened up an entirely new era of musical processing. In an interview with Tom Bateman of BBC radio, creator of MIDI Dave Smith explains The computers were fast enough to be able to sequence notes, control the number of keyboards and drum machines at the same time†¦it kind of opened up a whole new industry.1 Not only did MIDI open up a new industry for musical processing, but the technology was later integrated into computer software as a VST plugin in a vitalised form, allowing for the creation of virtual instruments. The aim of virtual instrument software exists to manufacture the sounds of physical instruments through recording, in order to produce the same instrument soundShow MoreRelatedEssay about The Cultural Change of Music1089 Words   |  5 PagesThe Cultural Change of Music The popular culture of music has changed dramatically over the course of sixty five years. Since this time, new genres of music have been introduced, existing genres have changed, and fixed stereotypes have been associated with certain genres of music. 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Music influenced fashion and behavior in the 1960’s and 1980’sRead MoreDiscuss the Impact of Digital Technology on the Production and Distribution of Music.1547 Words   |  7 Pagescenturies pas t, music has seen leaps and bounds in the enhancement of theory, instruments, and recording arts. The first major leap was the invention of the piano in 1709 by Bartolomeo Cristofori. From that first major step came the introduction of electronic instruments short after the harnessing of electricity which came in the early 19th century. Soon after that came recording and then on to synthesizers and eventually digital recording. As computers were introduced to society, computer music was alsoRead MoreThe Bombing Of Oklahoma City1623 Words   |  7 Pagesof most Americans. However, there is much to contemplate and deduce based on the incidence of 19th April 1995. The music industry also experienced drastic changes between this time frame and analyzing these changes is pivotal in understanding the history of America and may assist in predicting the changes to be expected within the next one decade. Evolution and advancement in technology are also a crucial part of the discussion of Am erican history and the emergence of the digital era. It is, thereforeRead MoreTeenagers And Social Media1081 Words   |  5 Pagesbut this simply isn’t the case anymore. Teenagers and young adults have major influence in the world today they influence culture, communication, technology and most importantly other teens. More than ever before teens have control over more than their own mind, they get to choose not only what is popular but also where our technology advances to and how we communicate. There are people that argue that social media is bad and that we simply shouldn’t have it and while these people are way in theRead MoreSteve Jobs : The Apple Of Igeneration s Eyes1123 Words   |  5 Pages2011). Under his guidance and supervision, Apple Inc. has achieved new heights by re-defining the manner in which we, as consumers of electronics, interact with technology (Kane Fowler, 2011). Apple Inc. not only introduced new and innovative devices into the market but also fulfilled Jobs vision of taking complicated technologies and simplifying them so that they can be used as consumer products (CNBC Titans: Steve Jobs, 2011). Jobs’ technology company was unique from others as it was the â€Å"one thatRead MoreCelebrity And Image Of The Media1539 Words   |  7 Pagesmedia allows the public to be involved and interested in what s happening in different aspects of celebrity entertainment.The influence the media has on celebrity and image selling is very effectiv e in producing successful careers. Musicians are one of many aspects of entertainment that are impacted by the media. â€Å"Possibly the biggest shift in music has come through social media through an increased level of interaction between musicians and fans† (Evans). Now that we have social media it benefitsRead MoreThe Apple Inc. Company1325 Words   |  6 Pageshistory of the company, the products they first established, how their technology influenced the world, and how Apple increased stock exchanges in the stock market. Apple initially began with Steve Jobs and Steve Wozniak dropping out of college during the same year and then attending meetings at the Homebrew Computer Club. Wozniak had completed a machine called the 6800, later known as the ‘Apple I’. He had began showing Jobs the technology and wanted to know if he was interested in the commercial

Why The Drinking Age Should Be Changed - 1652 Words

The feasibility of why the drinking age should be changed from 21 to 18 can be shown in a variety of reasons, which would show that the drinking age should be changed. If this law was changed it would benefit several people for it would create less stress for certain people and it simply makes sense to change it. Although there will be a few people that may not agree with it, although the reasons that will be shared can help change those people’s minds. By changing this law it will help this country out by putting the stress level of cops down, it will help out the economy, people at that age are considered to be adults, less binge drinking incidents, less drunk driving fatalities, eliminate people underage to feel the excitement of drinking illegally, less fake IDs and it will also help there to be less underage drinking that will happen. Overall this will just create stuff like this that will help improve this country. The reason for this is there will be a great amount of less people that are underage drinking for people needing to worry about. When it comes to the drinking age it has been talked about for numerous years in which it should be changed or kept where it is at. With the drinking age is people can argue this issue for both sides of it, which this makes it tough to bring forth any changes for the drinking age. This issue can cause a great deal of problems for the United States as there are people fighting for the government to change the drinking ageShow MoreRelatedLowering the Drinking Age to 18 May Help Reduce Binge Drinking1072 Words   |  5 Pagesdebate of the drinking age has been long discussed throughout America. The drinking age has been 21 for the last 22 years, and people around the country have wondered weather or not this was the right call. People say that 18 year olds may not be mature enough to drink alcohol and might not know when to stop. It isn’t that teenagers don’t know how to stop, but rather have not been properly taught when enough has been consumed or how to drink respon sibly. Changing the drinking age from 21 to 18Read MoreThe Debate Over The Drinking Age1025 Words   |  5 Pages I have always wondered why the drinking age was raised to twenty-one. I have looked and researched the following information but still don’t have a true explanation as to why it was raised to the age of twenty-one. The movement called Amethyst Initiative began recruiting university presidents to provoke national debate about the drinking age. College Presidents from about 100 of the nation’s universities, are calling on law makers to consider lowering the drinking age from twenty-one to eighteenRead MoreShould The Legal Alcohol Age Be Changed?1560 Words   |  7 Pagesfight for our country at the age of 18 and seeing things that only you could imagine in the battlefield. Coming home from deployment and just wanting a simple beer for your hard work but not being able to buy any because you are not 21 years of age. How is that fair to the men in the mili tary forces? Fighting for our country’s freedom but not being able to have a few beers with your closest friends and family members. The topic of the legal alcohol age being changed has been a great topic for anyoneRead MoreThe Effects of Lowering the Drinking Age to 181126 Words   |  5 PagesLowering The Drinking Age Alcohol is considered to be a large problem in society today. Especially with young adults between the ages of eighteen and twenty-one. Which presents the question of whether or not the drinking age should be lowered. Lowering the legal drinking age to eighteen would have positive and negative influences on society. Positive through raising more government taxes and keep high school age and young college students out of trouble with the law for drinking. Negatively;Read More Underage Drinking Essay example842 Words   |  4 PagesUnderage Drinking In the article Why the Drinking Age should be Lowered, Ruth Engs believes that the drinking age should be lowered to about 18 or 19. Engs is a Professor at Indiana University in the Health and Sciences department. In this article Engs makes a valid point in that â€Å"responsible drinking could be taught through role modeling and educational programs.† Engs also states facts about the different drinking ages in other countries, and that the United States has the highest legalRead MoreThe Legal Drinking Age Should Be Abolished1634 Words   |  7 Pageslegal drinking age. In 1984 the National Minimum Drinking Age act was passed and raised the drinking age in the United States to twenty-one. This law caused uproar in states that had declared the minimum drinking age to be eighteen. Alcohol consumption is a major factor in cultural and social matters and the National Minimum Drinking Age has affected everybody. This law is unjust because of many reasons. One of the most promi nent reasons is that it is an ex-post facto law. The legal drinking age shouldRead MoreShould The Legal Age Be Lowered?1326 Words   |  6 PagesShould the legal age be lowered? There are many arguments on why the legal drinking age should be lowered to eighteen. To some, lowering the drinking age to eighteen makes sense and to others it does not make sense at all. Most people believe that if eighteen year olds are old enough to make big decisions such as enlist in the Army, Navy, or other Military services then eighteen year olds are old enough to drink also. Not only does lowering the legal drinking age put the drinker at harm but alsoRead MoreThe Legal Drinking Age Should Be Abolished893 Words   |  4 PagesEighteen Currently in the United States the legal age to drink alcohol is twenty-one years old. Before the 1980s, the legal drinking age was eighteen years old. In 1980, the drinking age was changed to twenty-one to diminish the number of traffic deaths caused by young drunk drivers. Changing the drinking age to twenty-one has not reduced drinking, it only made teens drink in unsafe and illegal environments. The drinking age should be changed to eighteen, because eighteen year olds have the rightRead MoreWe Can Fight in a War, but Cant Have a Drink?877 Words   |  4 Pagesbut they also create a demographic for college students under the age of twenty-one. The legal drinking age should be changed from twenty-one to eighteen. Not only would it create more buyers in a struggling economy, but it just makes the most logical sense in a country where anyone eighteen or over is considered an adult. In 1987 the United States passed a law mandating all states to have a twenty-one year old alcohol purchase age. This means over half of college students are not legal to buy alcoholRead MoreThe Minimum Drinking Age Act1211 Words   |  5 Pages Some people find it hard to understand that at the age of eighteen you can fight and die for your country, but you cannot legally drink or purchase alcoholic beverages. Others find it hard to believe that there are people who want people under the age of twenty-one drinking. The important question is: should the drinking age be lowered to eighteen instead of remaining at twenty-one? The legal drinking age is the age at which a person can consume or purchase alcohol. These laws cover a wide range

Case 9 Question 3 . This product “Cottonelle Fresh Rollwipes” Free Essays

Case 9 Question 3 . This product â€Å"Cottonelle Fresh Rollwipes† has still has a market opportunity, as it still is a question mark, and in order to grow the company needs to invest a lot more to move this product to the left side of the map and try to become a star. The competitor PG has now made a market for the product, so the company has to try to become a strong brand, because now it has a really low market-share. We will write a custom essay sample on Case 9 Question 3 . This product â€Å"Cottonelle Fresh Rollwipes† or any similar topic only for you Order Now So the aim of the firm is to have a growth objective to gain position and increase the sales. Otherwise the product would become a Dog and the best thing for the company would be divesting instead of building. The four marketing P’s (product, price, place and promotion) are important in developing the entire marketing process. In order to succeed the company has to take into consideration the different ways it can expand their product, in this case Fresh Rollwipes are an upward stretching strategy to the regular paper, they decided to position in the Fresh Rollwipes are an upward stretching strategy to the regular paper, they decided to position in the market of the business companies, but this can also be diversified to regular houses, so families can use them with kids, as well, for example. As well as this, the American market is prepared for this Fresh Rollwipes, but the company has to change its distribution channel, because it is really important that the product can reach every person has access to the product, so delays in manufacturing products should be avoid. The company can position the product in order to attract more the American market once they are already used to moistened wipes in other forms, so they should take advantage of this market opportunity. The second P refers to price, and in this case they should try a Fast Penetration Strategy, once there is already a competitor in the market and they should have low prices. In the case of the third P, the company should take into consideration a good promotion, such as advertising, personal selling and sales promotion. Finally when referring to place, the company should provide the product at a place which is convenient for consumers to access, so it has to be very conscious when deciding when and how to make the distribution. How to cite Case 9 Question 3 . This product â€Å"Cottonelle Fresh Rollwipes†, Essay examples

Mcdonalds free essay sample

Introduction Purpose of the Paper The purpose of this report is to analyze the McDonald’s Corporation. This report will provide a detailed strategic analysis, which describes the industry that the company is currently in and its business segments. Secondly, an external analysis, internal analysis, and the strategies McDonald’s Corporation has implemented into their company will be evaluated. The results provided in this analysis will provide necessary information so that the performance of McDonald’s Corporation can be assessed. Finally, recommendations will be suggested on ways the company can be successful in the future and also how to correct existing problems for the McDonald’s Corporation. McDonald’s History McDonald’s Corporation began when an individual by the name of Ray Kroc, a seller of milkshake machines in which he called Multimixers, decided to visit two brothers named Richard and Maurice after hearing that they were using eight of his machines in their restaurant in California. Ray Kroc was amazed by the efficiency of the restaurant owned by the brothers and suggested an idea to open similar restaurants to Richard and Maurice McDonald. Kroc suggested that they franchise the restaurants throughout the United States, however, the brothers were hesitant and as a result, Ray Kroc offered to do it for them himself. McDonald’s has been in existence since the 1930’s and in 1948, the McDonald brothers shut down the carhop drive-in to become a self-serve operating restaurant. McDonald’s was incorporated in 1955 and is considered to be the largest quick-service restaurant worldwide, serving more than 46 million people daily in over 31,000 restaurants located in over 119 countries (Business Company Resource Center, 2012). Current Summary of the McDonald’s Corporation Location of Corporate Office: 2111 McDonald’s Drive, Oak Brook, IL 60523 Founded: May 15, 1940 Business: Retail-Fast Food restaurant chain, franchiser of fast food restaurants, holding company Annual Sales: 5. 5 Billion Number of Employees: 1,800,000 Year Founded: 1954 Number of Locations: 30,000 in 119 countries worldwide McDonald’s Corporation Timeline 1948-Dick and MacDonald open the first McDonald’s in San Bernardino, CA; a little hamburger man named â€Å"Speedee† becomes the company’s logo 1956-Ray Kroc opens his first McDonald’s in Des Plaines, IL after visiting Dick and Mac’s CA McDonald’s 1957-McDonald’s become known for its motto-â€Å"Quick Service, and Cleanliness† 1958-McDonald’s sells its 100 millionth hamburger and McDonalds opens its 100th restaurant in Fond Du Lac, Wisconsin 1959- McDonald’s begins billboard advertising 1960-McDonald’s celebrates its 5th anniversary and opens its 200th restaurant in Knoxville, TN 1961-Ray Kroc buys out the McDonald brothers for $2. 7 million, Golden Arches becomes the company’s new logo, â€Å"Look for the arches† becomes the company’s first advertising theme 1962-McDonald’s opens its first restaurant with inside seating 1963-McDonald’s sells its one billionth hamburger, Ronald McDonald makes his debut, and the company’s 500th restaurant opens 1964- McDonald’s issues its first annual report 1965-McDonald’s celebrates its 10th anniversary with the first public stock offering, the Filet-O-Fish is added to the menu, and McDonald’s begins network television advertising. 1966-McDonald’s holds its first annual public shareholder’s meeting, the company is listed on the NYSE with the ticker symbol MCD, and Ronald McDonald appears in his first television commercial 1967-McDonald’s first international restaurant is opened in Canada followed by Puerto Rico 1968-The 1000th restaurant opens in Des Plaines, IL, the company begins to support the Olympics, and the Big Mac sandwich and apple pie are added to the U. S. menu 1969-McDonald’s forms its International Division 1970-McDonaldland becomes the new series of commercials designed for children 1971-â€Å"You Deserve a Break Today† becomes the new advertising theme, Hamburglar, Grimace, Mayor McCheese, Captain Crook join Ronald McDonald, The first McDonald’s Playland opens in Chula Vista, CA. 1972-McDonald’s becomes a billion dollar company and they open a restaurant in France. 1973-McDonald’s makes the cover of Time Magazine, Fred Turner becomes President and CEO, the Quarter Pounder is added to the menu, and first Ronald McDonald House opens in Philadelphia, PA 1975-McDonalds opens in the Bahamas and Hong Kong, the new campaign,† We Do It All for You†, is introduced, the Egg McMuffin is added to the U. S. menu, and the first drive-thru is established in Sierra Vista, AZ 1976-McDonald’s pays it first cash dividend 1977-McDonald’s adds a breakfast line to the U. S. menu; the first McDonald’s All-American High School Basketball player is elected 1978-McDonald’s 500th restaurant opens in Kanagawa, Japan 1979-McDonald’s introduces its first Happy Meal promotion, McDonald’s launches a new advertising theme,† Nobody Can Do It like McDonald’s Can†. 1980-McDonald’s celebrates its 25th anniversary 1981- The first Ronald McDonald House outside the US opens in Toronto, Canada 1982-McDonald’s receives the American Marketing Association Achievement Award 1983-Chicken Nuggets are introduced into U. S. restaurants, and a new Hamburger University opens in Oak Brook, IL 1984-Ray Kroc, founder of McDonald’s dies and McDonald’s serves its 50 billionth hamburger 1985-McDonald’s celebrates its 30th anniversary, the Sausage McMuffin is added to the U. S. menu, and McDonald’s opens restaurants in Aruba, Italy, Mexico, and Thailand 1987- Salads are added to McDonald’s menu 1988-McDonald’s opens its 10,000th restaurant in Dale City, VA; McDonald’s launches a new advertising theme, â€Å"Good Time. Great Taste. † 1990-McDonald’s announces a decision to cook French fries in 100% cholesterol-free vegetable oil 1991- â€Å"Food, folks, and Fun† becomes McDonald’s new advertising theme and the company phases in recycled carry-out bags 1993- The Big Mac celebrates its 25th anniversary, and Ronald McDonald Children’s Charities celebrates its 20th anniversary 1994-The new advertising theme, â€Å"Have you had your break today? † debuts. 1995-McDonald’s celebrates its 40th anniversary, and the first McSki-Thru opens in Sweden 1996-McDonald’s opens in India serving burgers made of lamb 1999-McDonald’s opens its 25,000th restaurant in Chicago, IL 2000-McDonald’s new advertising theme, â€Å"We love to see you smile†, is introduced, and the Chicken McGrill and Crispy Chicken sandwiches are added to the U. S. menu 2002-McDonald’s publishes its first Global Social Responsibility Report 2003-McDonald’s first global ad campaign, â€Å"I’m lovin’ it†, is introduced, and Premium Salads are added to the U. S. menu 2004- McDonald’s Chairman and CEO Jim Cantalupo passes away, Chicken Selects and Go Active! Happy Meal for adults are added to the U. S. menu, and The Happy Meal celebrates 25 years 2005-Former President and CEO Charlie Bell passes away and McDonald’s celebrates its 50th anniversary on April 15 McDonald’s Corporation. (2006). McDonald’s Timeline. Retrieved April 3, 2006, from http:// www. mcdonaldscorp. com (Yahoo! Finance, 2013) (Wikipedia, 2013) (Business Company Resource Center, 2012) Stakeholders and the Corporate Mission Stakeholder Impact Analysis The stakeholders’ impact analysis provides information such as the identification of the stakeholders; identify stakeholders’ interests and concerns, and mainly their overall input of the company (Hill Jones, 2004). Stakeholders include the environment, customers, community, and resources. McDonald’s stakeholders include customers, employees, owners and operators, suppliers, and shareholders. McDonald’s seeks to learn about their stakeholders’ special interests, concerns, and expectations for the business. The stakeholders are also important because they inform the company about what they are doing and also to gain feedback to use as guidance. The stakeholders who are most important to the organization are the customers. The customers are important to McDonald’s because they contribute to the day-to-day contacts that are at the restaurant level and they have the opportunity to initiate contact to the organization as a whole (McDonald’s, 2013). Customers are also important because they are why the business is profitable in the restaurant industry. Mission Statement, Values, and Goals McDonald’s mission is to â€Å"be our customers’ favorite place and way to eat† (McDonald’s, 2013). The values that McDonald’s practices are â€Å"Aspiring to be the best employer, giving back to the community, holding ourselves to the highest possible ethical standards and more† (McDonald’s, 2013). The goals that McDonald’s aims to achieve embrace and reflect the diversity of the customers and communities they serve each day. They provide a framework of common values to empower their owner/operators, suppliers, and company staff to be committed to fulfilling its corporate responsibility (McDonald’s, 2013). Corporate Governance A company’s goal is to uphold certain principles when it comes to the well-being of the company. McDonald’s has put mechanisms in place to collectively put together the interests of different levels of management from corporate to local. An organization’s function cannot be strategically carried out if the mechanisms put in place are insufficient. The corporate governance of McDonald’s imposes a code of conduct for directors as well as chief officers. McDonald’s is proud of its governance structure (McDonald’s, 2013). There are not any problems that occur because of the mechanisms present in the governance structure. These mechanisms include the board of directors, and board compensation. Ethical Climate The top managers of McDonald’s have incorporated ethics and values into the company. The board of directors ensures the oversight of the business and assets of the corporation are always conducted in an ethical manner. The board also adopted a written governance of McDonald’s principles in 1994. The corporation is dedicated to preserving the veracity in all of its dealing with stakeholders. McDonald’s mission statement proclaims to â€Å"Promote Diversity and Inclusion among our Employees, Owner/Operator’s and Suppliers who represent the diverse populations McDonald’s serves around the globe† (McDonald’s, 2013). The company strives to be a good neighbor in the community and integrate both environment and social priorities into their relationships with suppliers, restaurants, and business allies (McDonald’s, 2013). However, in 2002, McDonald’s was in one of largest corporate PR disasters in the world. They were handed writs for libel where a judge issued a verdict that McDonald’s was responsible for worker’s low wages and exploiting children in their advertising (â€Å"The Issues Advertising†, 2006). Yet, McDonald’s polices and guidelines stipulate how they define and perform business. The operating guidelines also determine means for termination and disciplinary action for employees who violate standard business conduct or the law (â€Å"McDonald’s Family†, 2013). Corporate Social Responsibility McDonald’s does well over its share to better serve the community and to pay attention to social and environment issues regarding its restaurants. The company has initiated the following programs for the community: Balanced, Active Lifestyles Initiative and Ronald McDonald House Charities. The programs are geared toward social and environment issues including McRecycle and water conservation. McDonald’s also has a code of conduct to make sure that its suppliers do their part to be socially responsible. McDonald’s program Balanced, Active Lifestyles Initiative is all about helping everyone learn and make healthy choices in their lifestyles. The program provides information on what is healthy in the menu choice, the importance of physical activity, and information regarding nutrition facts. The information provided in the menu choice informs people of healthy foods available such as fruits, salads, and grilled chicken. The restaurants in Denmark and Sweden have taken notes and now offer carrot slices in their menu. The information provided on the importance of physical activity stresses ways for people to get exercise into their daily routine. The global program â€Å"Go Active† has been created to promote fitness through walking and through its Ronald McDonald fitness show. The program is also a sponsor of the Olympic Games. In addition, the â€Å"Go Active† program helps to inform people with nutrition facts through the information from the menu choice and by the nutrition information label found on the products. The Ronald McDonald House Charities consist of programs called Ronald McDonald Home, Ronald McDonald Family Room, Ronald McDonald Care Mobile, and Ronald McDonald Scholarship Program. All of these programs are geared toward helping to ensure that children all over can live a healthy and safe lifestyle. Majority of the donations are distributed during World Children’s Day, which is a global fundraiser that is held every year for children in over 100 countries. Recently, McDonald’s has been using their donations from the Ronald McDonald House Charities to help support the hurricane relief efforts. The hurricane relief efforts are geared toward assisting McDonald’s employees, customers, and relief effort workers who are in need of financial help. McRecycle is a program in which McDonald’s utilizes recycled-content products such as tray liners, Happy Meal boxes, and carryout bags. The company is the largest user of recycled-content products in the fast-food restaurant industry. The McRecycle program has helped to create new markets for many recycled-content products. McDonald’s has developed a Global Water Team that develops water safety and conservation programs. The program target is to conserve water where it is scarce. Their duties include collecting rain water for land irrigation, installing low-flush toilets, auto-sensor faucets, and to ensure that the staff tries to conserve water in operating the restaurant facilities. McDonald’s feels that it is important that its suppliers do their part to be socially responsive. That is why the code of conduct and animal welfare guiding principles has been established. The code of conduct for suppliers lays out how McDonald’s expects its suppliers to treat their employees, conduct their procedures, and to ensure that any outside employee adheres to the code as well. There is training, facility assessments, and enhancement plans that are required by suppliers as part of their accountability. The animal welfare guiding principles are targeted toward safety, quality, animal treatment, partnership, leadership, performance measurement, and communication. The main activity in the animal welfare program is its global audit system for beef, poultry, and pork processing plants. This activity involves animal research and contains technical standards for animal treatment that must be adhered to (McDonald’s, 2013). Mcdonalds free essay sample An examination of the restaurant Mc Donalds and its business today. (more)